2019 marks the year of the pig; with its big ears and chubby face long considered a sign of fortune. Telling signs perhaps for Devon businesses looking to sell products and services into the Chinese market. China is the UK’s 5th largest export market and shifting to a more service and consumption driven economy, suiting the strengths of companies in the South West and the county.
Chinese consumers are looking for better education and healthcare, more interesting life experiences, eclectic food and drink, and creative and high-quality design. The opportunities are very real, and companies that take the time to consider how to approach the China market can be very successful. Hosted by Devon and Plymouth Chamber of Commerce & Industry, join the China-Britain Business Council and expert speakers for a morning workshop and learn how to sell effectively and confidently into this exciting market. Topics will include:
The Year of the Pig, prospects in the Chinese market for British brands, the China – Britain Business Council
Overcoming barriers, top tips for trade success, from Make it China
A practical digital how-to guide on marketing and promotion in China, insights from Crowd
Safeguarding your Intellectual Property in China, an overview by NJ Akers & Co.
The importance of communication and cultural understanding, delivered by Occam Training.
Regional Case Study success, taking the South West east, featuring guest speakers.